Brand Perception 
Understand how your organisation is perceived by the external talent market. Using personalised insights from real-time market research, employer review platforms and competitor comparisons we can assess your talent brand health and identify opportunities to strengthen your employer value and brand propositions.
Why brand perception matters
The way potential candidates perceive your organisation directly shapes their decision to apply, accept an offer, and remain with you over time – that’s why having a credible and compelling employee brand is essential.
support employee needs
Understand what your people truly value, ensuring benefits are aligned with wellbeing, flexibility, and financial security.
Stay competitive
Benchmark your benefits against peers and industry leaders to attract and retain top talent.
maximise value
Evaluate cost and usage to make sure every pound spent delivers meaningful impact for both employees and the business.
Brand perception case Study
Industry
Automotive
Business Size
100,000+
Target Country
United Kingdom
A leading automotive manufacturer wanted to understand how it was perceived in the external market, particularly against other high-profile, prestigious automotive brands.
With a strong heritage but facing increasing competition for top talent, the company recognised that brand perception played a critical role in both attraction and retention.
The aim was to gather direct insights from across the sector to identify how they were viewed compared to competitors, and what could be done to strengthen their position as an employer of choice.
The findings gave our client a clear view of their market standing and practical actions to enhance their reputation, helping them position themselves as a more attractive and competitive employer.
Our Approach
Competitor Engagement
We reached out to thousands of individuals working within competitor organisations to capture first-hand views of how our client was regarded in comparison to peers.
Alumni Insights
We engaged with professionals who had previously worked for the company but remained within the automotive industry. Their perspective shed light on how experience at the organisation influenced long-term perception.
Market Analysis
We consolidated these insights into a comprehensive assessment of external sentiment, highlighting both the strengths in the client’s reputation and the areas where perception was weaker.
Why choose Henley?
Our approach to brand perception combines data, research, and actionable guidance. When you partner with us, you’ll receive:
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Real-time market insights: Tailored intelligence on how your brand is perceived by candidates.
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Competitor benchmarking: Clear comparisons to understand your positioning in the talent market.
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Review platform analysis: Comprehensive assessment of feedback and ratings from employees and applicants.
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Strategic recommendations: Practical steps to strengthen your employer brand and EVP.
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Ongoing monitoring: Support to track changes and measure improvements over time.
The result is a clear roadmap to building a brand that resonates with top talent and supports sustainable growth.
Explore more attraction & recruitment solutions
Establishing a strong employer brand, sourcing candidates, and attracting top talent through job adverts, networking, and recruitment marketing
Salary Benchmarking
Compare your organisation’s compensation structures with peers and competitors across the market and similar industries.
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Talent Pipelining
Proactively identify and map potential candidates for critical or hard-to-fill roles before demand arises.
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Benefits Evaluation
We help you understand how your benefits package stacks up against market expectations utilising qualitative and quantitative data, enabling you to attract and retain top talent through value driven offerings beyond base salary.
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Location Planning
Identify the most strategically advantageous geographies for sourcing, attracting, and sustaining talent.