Location Planning
Identify the most strategically advantageous geographies for sourcing, attracting, and sustaining talent. This service examines labour availability, salary benchmarks, infrastructure, competition, and growth potential, enabling you to decide where to hire, open hubs, or expand based on talent – not just real estate.
Why location planning matters
Finding the right place to source, attract, and retain talent is one of the most critical decisions for any growing organisation. Our location planning services help you identify the most strategically advantageous geographies for your business, ensuring your workforce strategy is built for long-term success.
Ensure Talent availability
Identify where the right skills are today and forecast where they will be tomorrow, so you can hire and scale with confidence.
Understand the market
Gain insights into labour costs, demographics, and mobility trends to inform smarter investment and workforce decisions.
Analyse the competition
See where competitors are hiring and expanding, and use that intelligence to position yourself more effectively in the talent market.
Location planning case study
Industry
FMCG
Business Size
25,000+
Target Country
UK, France, Spain, Portugal, Germany
A globally recognised FMCG company was exploring options to relocate its IT hub to mainland Europe.
The company needed clarity on whether to remain in the UK or move operations to an EU-based country.
The goal was to understand the availability of IT talent, the quality of supporting infrastructure, and the broader business environment across multiple potential locations; essentially providing a strong cost/benefit analysis with a people-centric focus.
By building an evidence-based comparison of options, the organisation aimed to make a confident decision that balanced access to talent with long-term cost efficiency and operational resilience.
Our analysis provided a clear ranking of potential locations, giving the client the evidence needed to select the most competitive and sustainable base for their IT hub.
Our Approach
Market Landscape Assessment:
We analysed the IT workforce across five countries, mapping talent availability, graduate pipelines from universities, and the presence of specialist degree programmes. This was combined with employment trends and cost of living data to evaluate the sustainability of each location’s talent pool.
Business Environment Analysis:
We reviewed corporate tax structures, government incentives, transport connectivity and office infrastructure. This gave a clear picture of how each country supports global businesses establishing or relocating technology functions.
Competitor Benchmarking
We investigated competitor moves into these markets, identifying where rival organisations had successfully set up technology hubs and the factors that contributed to their success.
Why choose Henley?
When you partner with us for location planning, you gain will gain valuable insight. Our team provides:
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Comprehensive workforce analysis: Identifying talent availability across geographies.
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Benchmarking and modelling: Comparing salaries, competition, and cost of living.
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Strategic recommendations: Highlighting where your organisation can build, expand, or relocate with confidence.
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Future-focused guidance: Factoring in demographic and market shifts to support long-term planning.
Whether you’re entering a new market, building a hub, or seeking the best regions to attract niche skills, our approach ensures you invest in locations that strengthen your workforce and support growth.
Explore more attraction & recruitment solutions
Establishing a strong employer brand, sourcing candidates, and attracting top talent through job adverts, networking, and recruitment marketing.
Salary Benchmarking
Compare your organisation’s compensation structures with peers and competitors across the market and similar industries.
Learn more >
Talent Pipelining
Proactively identify and map potential candidates for critical or hard-to-fill roles before demand arises.
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Benefits Evaluation
We help you understand how your benefits package stacks up against market expectations utilising qualitative and quantitative data, enabling you to attract and retain top talent through value driven offerings beyond base salary.
Learn more >
Brand Perception
Understand how your organisation is perceived by the external talent market.
Learn more >
Ready to get started?
The right location can give your business a decisive advantage in attracting and sustaining talent. Let us help you identify the geographies that align with your workforce strategy and long-term growth ambitions.