Competitor Analysis 
Understanding what your competitors are doing today can help you stay ahead. Our competitor analysis services provide deep insights into rival strategies, leadership moves, talent decisions, and structural changes, giving you the intelligence to anticipate risks and seize opportunities.
Why competitor analysis matters
Your workforce and talent strategies don’t exist in isolation, they’re shaped by the actions of your competitors. Leadership shifts, new market entries, or bold talent strategies can all impact your ability to attract, retain, and grow. Without competitor insight, organisations risk being reactive rather than strategic.
Through competitor analysis, we help you:
spot opportunities
Identify areas to differentiate and gain a competitive advantage
gain insight
Understand the behind-the-scenes culture in your competition
proactive positioning
Be able to prepare your company for any changing market trends
Example competitor analysis case study
Industry
Fintech
Business Size
800+
Target Country
Global
A global fintech organisation was experiencing persistent challenges with competitors targeting and poaching its top talent.
To respond effectively, the company needed to understand its rivals in depth: their strategic focus, leadership structures, key individuals and succession planning.
The objective was to identify vulnerabilities in competitor organisations while building intelligence that could protect and strengthen the client’s own talent strategy.
The insights armed our client with a strategic advantage, allowing them not only to safeguard their own talent but also to target competitors’ most valuable people and outmanoeuvre rivals in the battle for top talent.
Our Approach
Intelligence Gathering
We engaged with recent leavers from the client’s top three competitors, securing unique insider perspectives that could not be captured through press releases, podcasts or public sources.
Structural Mapping
We analysed the organisational structures of these competitors, identifying critical functions, leadership models and the individuals who acted as linchpins within their teams.
Talent and Succession Insights
We assessed who competitors’ most valuable talent were, who would be most disruptive to lose, and how succession plans were being positioned at senior levels.
What you can expect from us
Our approach to EVP development combines employee insights, market intelligence, and strategic design. You’ll receive:
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Workforce sentiment analysis: Understanding what your employees value most.
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Competitor benchmarking: Identifying how your EVP compares within your industry.
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EVP framework design: Defining the pillars of your unique employee value proposition.
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Messaging support: Crafting clear, authentic language to communicate your EVP.
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Integration guidance: Ensuring your EVP is embedded across the employee lifecycle.
This ensures your EVP is authentic, competitive, and aligned with both your workforce and business goals.
Explore more engagement & retention solutions
Keeping employees motivated through recognition, career advancement, competitive remuneration, work-life balance, and fostering a positive workplace culture to minimise staff turnover.
Industry Motivators
Understand what truly attracts and retains talent within your industry.
Learn more >
Employee Value Proposition
Define or refine the unique set of benefits, opportunities, and cultural elements your organisation offers to employees.
Learn more >
Retention & Exit Interviews
Conduct structured interviews with both current and departing employees to understand what drives engagement…and attrition.
Learn more >
Talent Risk / Attrition Analysis
Identify areas of vulnerability within your workforce, including single points of failure, succession gaps, or teams at high risk of attrition.