We surveyed Talent Acquisition Professionals across a range of sectors and business sizes to gain insights into how well utilised their employer brand is within talent acquisition, and how they believe it needs to work harder for them in attracting top talent in the future.
Could your Employer Brand be working harder for you?
77% believe their employer brand needs further development and adoption
Your employer brand will play an integral role in attracting new talent, so it’s important to get it right
Where do you think your employer brand should play a stronger role in the future?
Be proactive in discussing benefits, working environment and D&I initiatives in pre-employment conversations
What features most when talking with prospective employees now and will be more important to discuss in the future?
Key Actions
Understand the market
Ensure you have robust data and benchmarks to reliably inform pay and reward strategies
Gather Insights on how relevant external talent view your brand. Allowing you to address potential barriers ahead of time
Refine recruitment processes, ensuring TA/HR teams are well versed in your USP’s and can proactively drive a positive hiring experience
At Henley Research we have completed over 5000 talent research assignments across a wide spectrum of clients, roles, sectors and business sizes.
We are passionate about ensuring candidates have a premium recruitment experience as we see first hand how vital this is in attracting them to a new role. The employer brand plays a key part in making this process a success.
Getting this right in turn puts our clients in the best position to secure the top talent they need to achieve their business goals.
Please get in touch to find out how we can help